MBA · Lucerne · 7 specialisations
MBA with Specialisation
A one-year intensive MBA, dual-awarded by BHMS and Robert Gordon University, Aberdeen — with a specialisation you pick, from AI and digital innovation to luxury brand management.
At a glance
Intensive by design
Semester 1 — six months on campus in Lucerne. A 120-credit academic block: eight core modules of 15 credits each, covering sustainable business models, innovation, business development, global strategy, finance, marketing analytics, transformational leadership and research methods.
Semester 2 — your specialisation. An independent research project or a business consultancy assignment, aligned with the specialisation you choose. You may take an optional six-month internship in Switzerland or worldwide during this period, or return to full-time employment while you complete the project.
Part-time study is available to holders of a Swiss residency permit.
Guides: MBA in hospitality management → · Luxury brand management master's →
Choose one
Seven specialisations
The specialisation shapes Semester 2 — your research project or consultancy assignment is written inside it.
Artificial Intelligence and Digital Innovation
Innovative Start-Up Business Strategies
Luxury Brand Management
Cybersecurity and Big Data Management
Global Marketing and Sales
International Hospitality Management
Banking and Finance
Thinking about luxury as a career? Read what the 2026 Swiss watch export figures say about the luxury trade.
Curriculum
Eight core modules, 15 credits each
| Semester | Module | Credits |
|---|---|---|
| 1 | Sustainable Business Models | 15 |
| 1 | Driving Innovation and Cultural Evolution | 15 |
| 1 | Value Creation through Business Development | 15 |
| 1 | Strategic Global Business Management | 15 |
| 1 | Finance and Accounting for Informed Decisions | 15 |
| 1 | Strategic Marketing and Data Analytics | 15 |
| 1 | Transformational Leadership in Human Resource Management | 15 |
| 1 | MBA Research Methods | 15 |
| 1 | German Communication (optional) | — |
| 1 | Food & Beverage Service Operations I & II (optional) | — |
| 2 | Independent research project or business consultancy aligned with your specialisation · optional six-month internship | — |
Semester 1 totals 120 credits. The detailed course programme is confirmed at application.
MSc + MBA
Two master's degrees in 18 months
The MBA can be taken on its own or combined with an MSc. Taken together over 18 months, you finish with two master's degrees — and four awards, because each degree is conferred by BHMS and by Robert Gordon University.
These are 2026 rates: the BHMS 2027 fee table does not list the combined route, so confirm its 2027 fee with admissions. The combined figure covers tuition CHF 44'350, operating costs CHF 3'900, living expenses CHF 8'850 for 36 weeks, plus the application fee. BHMS pages show conflicting application fees on the dual route — confirm yours with admissions before you pay.
Full fee breakdown
Or go specialist
If you would rather go deep than broad
The MBA is general management. The eight MScs each go deep into one subject — same year, same dual award, CHF 41'700.
Questions
Straight answers
How is the MBA structured?
One year, two semesters. Semester 1 is a six-month academic block of 120 credits — eight core modules at 15 credits each. Semester 2 is an independent research project or a business consultancy assignment aligned with your chosen specialisation.
What specialisations can I choose?
7: Artificial Intelligence and Digital Innovation, Innovative Start-Up Business Strategies, Luxury Brand Management, Cybersecurity and Big Data Management, Global Marketing and Sales, International Hospitality Management, Banking and Finance.
Can I keep working while I study?
Yes — in Semester 2 you may take an optional six-month internship in Switzerland or worldwide, or return to full-time employment while completing the research project. BHMS also offers part-time study to holders of a Swiss residency permit.
Is there an MBA in hospitality management?
Yes: choose International Hospitality Management as your specialisation. Semester 1 is the same eight core modules for everyone; your Semester 2 research project or consultancy assignment is then written on a hospitality question. Luxury Brand Management is another specialisation people often pair with a hospitality career.
What does the MBA cost?
CHF 44'700 for the year: tuition CHF 34'800, operating costs CHF 2'750, living expenses CHF 6'150 for 24 weeks in shared standard accommodation with meals, and a CHF 1'000 application fee.
Can I combine the MBA with an MSc?
Yes. The MSc and MBA combine into an 18-month dual pathway ending with two master's degrees — four awards in total, since each is conferred by BHMS and by Robert Gordon University. At 2026 rates the combined total is CHF 58'100, against CHF 84'200 taken separately. The BHMS 2027 fee table does not list the combined route, so confirm its 2027 fee with admissions.
What are the entry requirements?
An undergraduate degree in any discipline plus English at IELTS 6.0 or equivalent. Intakes are November 2026, February 2027 and November 2027 — the MBA starts in November and February only, which matters if you are planning the 18-month MSc+MBA sequence.
Watch
See it for yourself
Next step
An MBA, a specialisation, and a Swiss year.
The MBA starts in November and February only. Lucerne, Switzerland.
Every MSc is awarded by BHMS and Robert Gordon University, Aberdeen — and Semester 2 can be spent on an optional six-month industry internship. Swiss hospitality placements carry a gross minimum of CHF 2'404/month. How the internship works →