Master's in event management · Zurich
MSc in Business, Sports and Event Management
The commercial side of sport — fan engagement, sponsorship economics and the machinery behind major events.
At a glance
One year, two semesters, two degrees
Looking for a master's in event management? This is the BHMS events degree, built around sport: one year in Zurich covering global sport business, sport marketing and fan engagement, and sport event management. BHMS positions graduates to work for an international federation, a professional team, a global brand or a major event organiser, or to launch their own venture.
Semester 1 — six months on campus in Zurich. Academic study worth 60 ECTS / 120 UK credits: the specialist modules below, plus the management core shared across the MSc portfolio.
Semester 2 — six months off campus. An independent research project worth 30 ECTS / 60 UK credits, and alongside it an optional six-month industry internship in Switzerland or worldwide. Swiss hospitality placements carry a gross minimum of CHF 2'404/month.
For master's students the internship is optional rather than a compulsory component of the programme. How Semester 2 works →
Curriculum
What you study
Specialist modules first, the management core alongside them, then six months on your own research.
| Semester | Module | Type |
|---|---|---|
| 1 | Global Sport Business | Specialist |
| 1 | Sport Marketing: Engaging the Modern Fan | Specialist |
| 1 | Sport Event Management | Specialist |
| 1 | International Human Resource Management | Management core |
| 1 | Research Methods | Management core |
| 1 | Leadership in Business | Management core |
| 1 | Marketing and Branding in a Digital Society | Management core |
| 1 | Strategic Business Management | Management core |
| 2 | Independent research project + optional six-month industry internship | 30 ECTS |
Semester 1 carries 60 ECTS / 120 UK credits in total; Semester 2 carries 30 ECTS / 60 UK credits. BHMS does not publish a per-module credit weighting for the MSc programmes, so none is shown here — the detailed course programme is confirmed at application.
What makes it different
Studied in the home of world sport governance
Zurich and neighbouring Lausanne host an unusual density of international sports federations. The programme is delivered at the BHMS Zurich campus, inside that ecosystem rather than at a distance from it.
Where it leads
The ground this degree covers
BHMS does not publish graduate role data for this programme, so this is what the modules themselves cover — not an outcome claim.
- the commercial structure of global sport
- sport marketing and fan engagement
- event planning and delivery
- sponsorship, rights and brand partnerships
What every graduate carries is the same: a British master's degree from Robert Gordon University alongside the Swiss award, from a school ranked #12 worldwide in the QS Hospitality & Leisure Management subject ranking 2026. Careers and outcomes →
Switzerland is bidding to host the 2038 Winter Olympics across ten cantons, and parliament has started voting on the money: what was decided, and what it means for a career in sport events.
Admission & fees
What it takes, what it costs
Entry requirements
- A recognised bachelor's degree in any discipline
- — or a BHMS Postgraduate Diploma / Graduate Certificate
- English at IELTS 6.0 or equivalent (B2)
- A Preparatory English Programme is available below the threshold
BHMS notes that visa requirements differ for applicants aged 30 and over. Intakes for this programme: November 2026 · February 2027 · August 2027.
CHF 41'700 — one invoice
- Tuition CHF 31'800
- Operating costs CHF 2'750 — health and medical insurance, visa/B-permit and local tax, e-campus and internet, internship placement service, first airport pick-up
- Living expenses CHF 6'150 — 24 weeks, shared standard accommodation and meals
- Application fee CHF 1'000
Also consider
Other MScs, same structure
Questions
Straight answers
How is the MSc in Business, Sports and Event Management structured?
Twelve months in two semesters. Semester 1 is six months of academic study on campus in Zurich — 60 ECTS / 120 UK credits. Semester 2 is six months off campus: an independent research project worth 30 ECTS / 60 UK credits, plus an optional internship in Switzerland or worldwide. Total: 90 ECTS / 180 UK credits.
What degree do I receive?
The MSc in Business, Sports and Event Management, awarded jointly by BHMS and Robert Gordon University, Aberdeen — two degrees for one year of study. Scotland's top-ranked modern university in the current editions of all three major UK league tables, and Top 20 in the UK for graduate career prospects (Guardian 2026).
What are the entry requirements?
A recognised bachelor's degree in any discipline, or a BHMS Postgraduate Diploma or Graduate Certificate, plus English at IELTS 6.0 or equivalent (B2). BHMS notes that visa requirements differ for applicants aged 30 and over.
What does it cost?
CHF 41'700 for the year, identical across all eight MSc programmes: tuition CHF 31'800, operating costs CHF 2'750, living expenses CHF 6'150 covering 24 weeks in shared standard accommodation with meals, and a CHF 1'000 application fee.
When does it start?
Intakes for this programme: November 2026, February 2027, August 2027. Intake dates differ between BHMS master programmes, so check the date for the specific MSc you want rather than assuming a shared calendar.
Is this a master's in event management?
Yes, with a sports focus. Sport Event Management is one of the three specialist modules, and the research project in Semester 2 can be on sports and/or events. If your interest is events in tourism rather than sport, the MSc in International Tourism Management lists events management among its graduate directions.
Can I do an internship on this MSc?
Yes. Students are legally allowed to do an internship in Switzerland, so it is optional and possible: Semester 2 is the independent research project, and an internship of up to six months alongside it is your choice. BHMS helps you look for a suitable placement.
Watch
See it for yourself
Next step
One year. Two degrees. Switzerland.
Intake dates differ by programme — most run August, November and February. Lucerne & Zurich, Switzerland.
Every MSc is awarded by BHMS and Robert Gordon University, Aberdeen — and Semester 2 can be spent on an optional six-month industry internship. Swiss hospitality placements carry a gross minimum of CHF 2'404/month. How the internship works →