At BHMS, a luxury brand management master's is the one-year MBA with Specialisation with Luxury Brand Management as your specialisation. You study in Lucerne, graduate with an MBA awarded by BHMS and Robert Gordon University (UK), and pay CHF 44'700 all-inclusive, about US$54,000 at the October 2026 rate.
It isn't a standalone "MA in Luxury Management", and it's worth knowing that before you compare programmes. What you get is a full MBA, with luxury as the lens for your Semester 2 project.
What you study
Semester 1 is six months on campus: eight core modules of 15 credits each, 120 credits in total.
- Sustainable Business Models
- Driving Innovation and Cultural Evolution
- Value Creation through Business Development
- Strategic Global Business Management
- Finance and Accounting for Informed Decisions
- Strategic Marketing and Data Analytics
- Transformational Leadership in Human Resource Management
- MBA Research Methods
Semester 2 is the specialisation: an independent research project or a business consultancy assignment in luxury brand management. BHMS describes the specialisation as learning to strengthen a brand's presence, cultivate exclusivity and deliver exceptional customer experiences, with the emphasis on brand positioning, heritage and compelling narratives: tradition and innovation held together. In the same six months you can take an optional internship in Switzerland or worldwide, or return to full-time work.
Why study luxury at a hospitality school?
Luxury is sold through service as much as product: the hotel arrival, the boutique appointment, the dinner. Studying business inside a hospitality school puts you in a culture built on customer satisfaction, attention to detail and service excellence, which is the everyday reality of luxury brands. BHMS is ranked #12 in Hospitality & Leisure Management in the QS World University Rankings by Subject 2026.
Who it suits
- Graduates of any discipline who want to work on brands, marketing or client experience in luxury.
- People already in retail, hospitality or marketing who want a management degree in one year, not two.
- Anyone who wants the option of general management later: it's an MBA first.
If your interest is wine and spirits, look at the MSc in Wine and Beverage Business Management as well. Its modules include Luxury and Experience Management in the Beverage Sector, and WSET Level 2 is built in.
What it costs
| Item | CHF | About US$ | About ₹ |
|---|---|---|---|
| Tuition | CHF 34'800 | US$42,000 | ₹40 lakh |
| Operating costs | CHF 2'750 | US$3,350 | ₹3.2 lakh |
| Living expenses (24 weeks, shared room + meals) | CHF 6'150 | US$7,450 | ₹7.1 lakh |
| Application fee | CHF 1'000 | US$1,200 | ₹1.1 lakh |
| Total for the year | CHF 44'700 | US$54,000 | ₹51 lakh |
2027 fees; converted figures rounded, at the October 2026 rate. The franc amount is the price.
Operating costs cover health and medical insurance, the visa/B-permit and local tax, e-campus and internet, the internship placement service and your first airport pick-up. Room upgrades and a refundable CHF 1'500 deposit come on top: full fees.
Entry and start dates
An undergraduate degree in any discipline and English at IELTS 6.0 or equivalent. The MBA starts in November and February: November 2026, February 2027, November 2027. The MBA page has the full curriculum and the 18-month MSc + MBA route; the official page is on bhms.ch. Ready? Start your application.